Mineral water labeling: the importance of labeling for product packaging

The protective function of packaging

Quality is the guarantee of products and the life of an enterprise. If the packaging cannot effectively protect the product, such as damage caused by falling during transportation and storage, wear and tear, or product damage, the packaging is considered insufficient to protect the product. In addition, in the field of e-commerce where the channel share is increasing, the protection performance of packaged products is higher. In a longer and more complex logistics chain, ensuring that the goods arrive in the hands of consumers intact will bring greater challenges to packaging.

In the packaging certification process of brand companies, functional certification is considered to be an extremely important part. Products that test various functions (such as drop, vibration, friction, etc.) must pass the certification. At the same time, many companies have included tests that simulate actual transportation into the scope of packaging functional certification. The scope of testing includes small-scale testing, medium-scale testing, large-scale testing, the final large-scale production stage, and even post-production channel tracking, such as large warehouses, e-commerce logistics warehouses, etc. Therefore, protecting products is the top priority of packaging.

Packaging appearance display function

Another important function of packaging is to promote sales. In addition to the necessary product text introduction required by laws and regulations, graphic design content (such as appropriately matched color patterns and exquisite text expressions) can also enhance the appearance of packaging.

At the same time, the combination of exquisite structural design and function can also bring a three-dimensional sense and sense of reality to the product. Of course, certain material processing technologies can improve the visual effect of the product appearance. Combined with the popular QR code product one-code technology and augmented reality (AR) technology, it can increase the customer's interactive experience and enable consumers to perceive and receive content other than product identification information.

The label not only carries complete product information and display effects, but also shows the temperament and personality of the product itself. It should be said that this is the finishing touch of the product packaging.

One of the requirements for finished labels is quality requirements, that is, no wrinkles, no bubbles, no scratches, no burrs, etc. Accurate printing, no overlap, no ink leakage, no ink impurities, etc. Good adhesion and no warping.